The multi-billion dollar food and beverage franchising industry is the number one franchise industry in the world and for a very good reason.
According to an in-depth report by the Franchising Association of India and KPMG the food services sector in India in 2012 was estimated to be worth USD 48 billion with an expected growth of 13% CAGR by 2017.
When it comes to food, franchising makes financial sense.
The food and beverage industry offers the potential for significantly higher financial rewards than are possible in other industries. However food and beverage businesses can also be high-risk opportunities.
Every year, vast numbers of ambitious, enthusiastic entrepreneurs attracted by the high profits in this growing industry decide to go it alone and start their own food and beverage outlet. Many of these budding businesses fail. Unfortunately, for these unlucky people vision and determination just isn’t enough.
A successful business requires a unique concept, a strong business model, impeccable processes and above all the time and money to get it right.
Food businesses are especially reliant on effective processes. From supply and distribution, to sales and staffing, the complexity of food services requires systems and processes to keep costs under control and profits rising.
When you invest in a food and beverage franchise you are purchasing a tried and tested business process. This allows you to significantly reduce the risk faced by independent business owners and enables you to focus on maximizing your profits.
In India, we are seeing a growing preference for branded products and services which is extending into the food and beverages industry. Many independent business owners struggle to gain customers and compete with established brands.
When you buy a food franchise you are buying a brand. The brand recognition leads to trust, which in turn leads to customer loyalty and healthy profits. As a franchisee you will receive the marketing materials, support and assistance that will allow you to grow the brand recognition locally and build your business.
So, whether you are interested in a fast food or quick service restaurant, a fine or casual dining establishment, a café or a kiosk - an investment in a Food Franchise is an investment in your future success.
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